EXECUTIVE SUMMARY: EDITORIAL LICENSING

1. Editorial publication rights are not typically granted to architects unless specific allystated in a written licensing agreement.
2. publication’s content is its most valuable asset, attracting both readership and advertisers. If the publication refuses to acknowledge the value of photography and does not secure an editorial license, the responsibility for licensing the rights may revert to the architect.
3. A photo credit is not equal to the value of the content (images) received by the publisher.